International Resources - Exhibitor

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SEMA Show International Resources

Tips to Connect With International Buyers at the 2017 SEMA Show


Top automotive specialty-equipment buyers from the Middle East, Australia and China will speak about the opportunities and challenges U.S. manufacturers face in doing business in their home markets.

More than 25% of all buyers expected at the 2017 SEMA Show will come from more than 132 nations outside the United States. Exhibitors should create an action plan to attract and service international buyers visiting their booths.

Exhibitor Information

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The SEMA Show is divided into 12 sections: Business Services, Collision Repair & Refinish, Global Tire Expo Powered By TIA, Hot Rod Alley, Mobile Electronics & Technology, Powersports & Utility Vehicles, Racing & Performance, Restoration Marketplace, Restyling & Car Care Accessories, Tools & Equipment, Trucks, SUVs & Off-Road, Wheels & Accessories. In order to qualify to exhibit in a section, a minimum of 75% of the product on display in the exhibit and the marketing materials must be specific to the market segment for that section.

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