SEMA

Social Media: Unlocking the Facebook Algorithm (SM2)

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When: 
October 31, 2017 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Jennifer Cario, SugarSpun Marketing

Brew Talks: It's Five O' Clock Somewhere (CV1)

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When: 
October 31, 2017 - 4:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Jeff Allen, SkidMarks

 

Buy a beer, pull up a seat, and join host Jeff Allen of SkidMarks as he has an entertaining conversation with personalities from  automotive, music, and the business world. Learn what makes these successful people tick and what fuels their passion. Cash Bar.


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Social Media: #SocialMediaExperts: How to grow your follower count (SM3)

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When: 
November 1, 2017 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Jennifer Cario, SugarSpun Marketing; Carter Jung, Sony-Gran Turismo; Kent Lewis, Anvil Media, Inc.

Join expert panelists as they discuss Social Media and many of the tips and tricks they've learned over the years that will help to build your brand; personal or for business!  Gain insight on all Social platforms including Facebook, Twitter, Instagram & Snapchat. Learn about building your organic audience from scratch to creating content to push through to your channels. Find out when the best times to post are as well as other growth hacking tips.

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Legal & Regulatory: ASK THE EXPERTS: Schedule a Free Private Meeting with an Intellectual Property, Tax, or Antitrust Attorney or Investment Banker (LR1)

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When: 
November 1, 2017 - 9:00am - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N232

SEMA members have a unique opportunity to schedule a free one-on-one meeting with an intellectual property rights, tax or antitrust attorney.  An investment banker with experience advising on mergers, acquisitions and raising capital will also be available.  Private meetings are available in 20 minute segments.  Please specify your area of interest when you schedule your appointment(s), so that we can pair you with an attorney or expert specializing in that discipline. 

Tires: Truck Tires at 10: Truck Tire Service after 7 Years of CSA (TM5)

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When: 
November 1, 2017 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, S106

Presented by:

 

Seven years ago, the Federal Motor Carrier Safety Administration (FMCSA) introduced the Compliance, Safety, Accountability (CSA) program in order to improve commercial vehicle safety by holding motor carriers and accountable for their roles in highway safety. By most accounts, CSA has had a positive impact on safety while changing the way that trucks and trailers are maintained and serviced. This session will discuss recent changes to CSA and how the scores are developed as well as reported. In the hands of the right commercial tire service provider, CSA has become a valuable tool that dealers are using to increase revenue. Come learn about how the methodology behind CSA is having a profound effect on the commercial tire service industry.   

Powered by: Tire Industry Association

Tires: ATS at 10: The Art of Balancing (TM4)

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When: 
November 1, 2017 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, S115

Presented by:

 

In the old days of tire and wheel balancing, the biggest challenges for technicians were selecting the right type of wheel weight and finding top dead center so the numbers would come up 0.00 on a consistent basis. It was a simple and fast process with few surprises. Fast forward to 2017 and balancing has surpassed the “hang two weights and come up 0.00’s” era to one where the growing need for tape weights creates a situation where the balance is only as good as the machine and the technician. Tire and wheel balancing is becoming an art as the design changes in wheels require a higher level of understanding with today’s tire balancers. Join a panel of balancing experts who will provide their thoughts on the steps that technicians can take to improve the quality and performance of every tire balance.   

Industry Trends: Planning for the Future: New Vehicle Technologies, powered by PRO (TR4)

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When: 
November 1, 2017 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: John Waraniak, SEMA; Jeff Varick, Brandmotion; Scott C. Wolin, CPS

Connected and automated vehicle technologies, advanced driver-assist systems (ADAS), and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250-million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced-vehicle technology is transforming the automotive and aftermarket industries, and explores the challenges and opportunities posed by evolving vehicle technologies and mobility options.

Powered by: Professional Restylers Organization

Marketing & Sales: Modern Marketing in a Post-Web World (MS4)

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When: 
November 1, 2017 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Dan Kahn, Kahn Media 

SEMA - Maximize Your Membership: Career Services (SEMA2)

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When: 
November 1, 2017 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N263C

Presented by: Amelia Zwecher, SEMA

Learn about SEMA career resources that can help your business find top talent, provide HR support, or help you land your dream job. SEMA now offers a full service Career Center to support your business and professional development.


Powered by: Specialty Equipment Market Association

SEMA

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Marketing & Sales: Marketing. It's Different, but Here's How to Succeed (MS5)

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When: 
November 1, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Zan Martin, Martin & Company; Jeff Lee, Martin & Company; Chad Reynolds, BangShift.com; Matt Graves, American Powertrain; Brian Lhones, BangShift.com   

A team of experts in both traditional and online marketing will help guide you through the huge changes in how to market your products and services, beginning with the critical role your website plays in opening the door. We will discuss the relevance of print ads, and will then give you examples and steps you can take to create your own content, and easily target your specific audience with google, Facebook and You Tube advertising, with suggestions on how to create analytics to help prove what is or is not working.

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