SEMA Show Special Events




SEMA Launch Pad The Next Great Business: Entrepreneurs Pitch Their Ideas
Monday, October 30, 2017
11:00 a.m.–1:30 p.m.
Westgate Resort & Casino, Theater

Witness the premier SEMA business competition that launches new automotive products and services. Now in its third year, this business competition offers top innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business for marketing a new automotive product or service. The ten finalists take center stage to prove to the judges that their product is the best. This is a MUST ATTEND for any automotive entrepreneur.


Media Preview Exclusive presented by the Light Truck Accessory Alliance
Monday, October 30, 2017
12:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Media Center, S220-S223
**Approved Registered Media Only**

Media can get early access to the latest products from more than two-dozen manufacturers in the light-truck, Jeep, SUV and off-road sectors by participating in the Light Truck Accessory Alliance (LTAA) Media Preview. This is a great opportunity to get individual attention and access to products and experts before the Show officially opens its doors on Tuesday morning. Sign up when applying for SEMA Show Media Credentials. Those already approved for media credentials can add this event by contacting


Gear-Up Girl Networking Event, Powered by SBN
Monday, October 30, 2017
3:30 p.m.–5:00 p.m.
Las Vegas Convention Center, N264

Calling Female Professionals: The SEMA Businesswoman’s Network (SBN) will again host the Gear-up Girl Networking event at this year’s SEMA Show. Started in 2011, as part of the SEMA Education student program, Gear-up Girl is designed to connect female students with industry leading female professionals. Join us for this dynamic mixer that brings together generations of female professionals.


Keynote & Coffee
Monday, October 30, 2017
8:30 a.m.–9:30 a.m.
Las Vegas Convention Center, N258

Start Monday off with a cup of hot coffee and a thought-provoking discussion on today’s most relevant topics. 


Education Seminars
Monday–Friday, October 30 - November 3, 2017
8:30 a.m.–4:00 p.m.
Las Vegas Convention Center, North Hall Meeting Rooms

The SEMA Showoffers more than 60 free and several “pay-to-attend” educational events that cover everything from online marketing to customer service, collision repair, tires, industry trends and more. These courses are designed to provide practical tools, and they are presented by top industry experts. The courses and events are open only to registered 2017 SEMA Show attendees, exhibitors and media. For a complete list of the 2017 curricula, visit


SEMA Vehicle Technology
Monday–Thursday, October 30 - November 2, 2017
1:00 p.m. - 2:30 p.m.
Las Vegas Convention Center, N258

The SEMA Vehicle Technology Briefing Seminar (TBS) program is designed to connect members to the benefits of vehicle technology and performance product development solutions, resources and partnerships. From Driving Green to Driving Cool to Driving Connected, you will hear industry leaders and innovators openly discuss the cutting-edge technologies that will either move your business forward or leave you behind. *Visit for a complete schedule of VTC keynotes and briefing sessions.


Women Driven Seminars
Monday–Wednesday, October 30 - November 1, 2017
Times Vary*
Las Vegas Convention Center, North Hall Meeting Rooms

Be inspired, empowered, and equipped with valuable tactics to transform your business. Through a combination of open and female exclusive sessions, attendees will gain keen insight into the influence of women professionals and consumers. *Visit for a complete schedule of Women Driven sessions.


Exhibitor Appreciation Party
Monday, October 30, 2017
5:00 p.m.–6:30 p.m.
Las Vegas Convention Center, Outside Grand Lobby Entrance

This is SEMA's chance to say thank you to exhibitors and kick off what will be another amazing Show. The Exhibitor Appreciation Party will be “out front” of the Las Vegas Convention Center, right in the heart of the coolest car displays at the Show. This event is open to all exhibitors and will include refreshments, entertainment and great networking opportunities—compliments of SEMA.




Cars & Coffee, SEMA Edition
Tuesday–Friday, October 30- November 3, 2017
8:00 a.m.–9:00 a.m.
Westgate Las Vegas Casino & Hotel, South Patio
**No tickets required**

Among the attractions at the SEMA Show will be Cars & Coffee, SEMA Edition. Each morning of the Show, Cars & Coffee gives attendees a great place to start their day. Grab a cup of coffee, check out some cool vehicles, mingle with colleagues and then get a jumpstart on your day.


New Products Breakfast/SEMA Award Presentation
Tuesday, October 31, 2017
7:30 a.m.–8:45 a.m.
Westgate Las Vegas Casino & Hotel, Paradise Event Center

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category will have one winner and two runners-up. For more information about entering the New Products Showcase, visit


SEMA Award Press Conference
Tuesday, October 31, 2017
7:30 a.m.–8:45 a.m.
Westgate Las Vegas Casino & Hotel, Paradise Event Center
Media Only*

Credentialed media have access to special seating at the New Products Breakfast, where the official opening press conference will take place and winners of the SEMA Award will be announced. The SEMA Award is bestowed on vehicle models in five categories: Hottest Coupe, Hottest Sedan, Hottest Truck and Hottest 4x4-SUV and Hottest Hatch. The SEMA Award winners represent the most exciting new vehicles as identified by aftermarket industry experts—the SEMA Show exhibitors. Media will receive breakfast and have exclusive seating at the event.


Brew Talks
Tuesday, October 31 & Wednesday, November 1, 2017
4:00 p.m. - 5:00 p.m.
Las Vegas Convention Center, N258

Buy a beer, pull up a seat, and join host Allen of SkidMarks as he has an etnertaining conversation with personalities from the automotive, music, and business world. Learn what makes these successful people tick and what fuels their passion. Cash bar. Click here to view the Brew Talks sessions.




NHRA Breakfast
Wednesday, November 1, 2017
7:30 a.m.–9:00 a.m.
Westgate Las Vegas Casino & Hotel, Paradise Event Center

The much-anticipated and popular annual NHRA Breakfast is always a standing-room-only event. The breakfast will once again include several interesting personalities from the world of drag racing. Don’t miss this popular event. Continental breakfast will be served.


Ask the Experts: Free Private Meeting with IP, Tax or Antitrust Attorney or Investment Banker
Wednesday, November 1, 2017
9:00 a.m.-4:00 p.m.
Las Vegas Convention Center, N232

SEMA members have a unique opportunity to schedule a free one-on-one meeting with an intellectual property rights, tax, Customs or antitrust attorney.  Private meetings are available in 20 minute segments. To register for this exclusive session, contact Daniel Ingber at 202-783-6007 ext. 19.




SEMA Show Industry Awards Banquet
Thursday, November 2, 2017
6:00 p.m.–10:00 p.m.
Westgate, Garden Patio & Paradise Event Center

The SEMA Industry Awards Banquet is the automotive specialty-equipment market’s premier awards ceremony where industry excellence and achievements are celebrated. Held annually, the event is the industry’s single largest gala attended by nearly 3,000 automotive icons, professionals, supporters and celebrities. This year’s event will feature a networking cocktail hour, delicious dinner and top-flight entertainment. The program also includes the announcement of the SEMA Person of the Year, Manufacturer of the Year, WD of the Year, Rep Agency of the Year, Gen-III Innovator of the Year and tributes to this year’s SEMA Hall of Fame inductees: GiGi Carleton, Doug Evans and Barry Meguiar. 

For more information, visit




Keynote & Coffee
Friday, November 3, 2017
9:00 a.m.–10:00 a.m.
Las Vegas Convention Center, N258

Start Friday off with a cup of hot coffee and a thought-provoking discussion on today’s most relevant topics. 


SEMA Cruise at Show Close
Friday, November 3, 2017
4:00 p.m.
Las Vegas Convention Center, Silver Drive
**No tickets required**

The capper for the 2017 SEMA Show will be the annual SEMA Cruise. As the booths are dismantled and the products are packaged for shipment home, the booth and feature vehicles depart the convention center. This parade of rolling art is now one of the most-anticipated aspects of the annual gathering by the local populace. The cruise begins when the Show ends at 4:00 p.m. on Friday. The festivities include awards, giveaways, entertainment and seating for the crowd—expanded this year with additional bleachers. The parade culminates in SEMA’s newest event, SEMA Ignited. It’s a great way to celebrate a fantastic week of innovation and invention.


SEMA Battle of the Builders Competition
Featured at SEMA Ignited
Friday, November 3, 2017
Time: TBD
Las Vegas Convention Center, Gold Lot

Car customizers take extraordinary machines and make them even better. Along the way, the vehicles and products displayed at the SEMA Show set the trends for the rest of us to follow. SEMA is going to highlight the vehicles and their builders for the one shot to steal the spotlight at the 2017 SEMA Show and SEMA Ignited in Las Vegas. Interested in being considered for this special honor?


SEMA Ignited
Friday, November 3, 2017
3:00 p.m.–10:00 p.m.
Las Vegas Convention Center, Gold Lot

The world’s most unique and celebrated customized vehicles from the 2017 SEMA Show will gather and be accessible to the public on Friday afternoon, as the SEMA Cruise concludes at SEMA Ignited. The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2017 SEMA Show. The Friday night event will include food trucks, music, entertainment, automotive celebrities, builders and more.