SEMA Show Strategy Guide


SEMA Show - Strategy Guide


Regardless of where you are staying in Las Vegas, you'll want to have a game plan for getting to the Las Vegas Convention Center/SEMA Show. With nearly 160,000 industry professionals in town for the annual event, it's important to allow plenty of time for getting to the convention center so you don't miss a single minute. Here's a list of different options to consider for getting to and from the facility:


    • Complimentary Hotel Shuttle Service

      Available each morning and afternoon of the Show, a complimentary shuttle service runs every 20 minutes from select partner hotels. This service is an easy, affordable alternative to taking a taxi or the Monorail, and offers three convenient stops throughout the convention center. For specific hours, locations and a list of partner hotels, click here.


    • Monorail

      The Las Vegas Monorail stops right in front of the LVCC and operates during the SEMA Show, Tuesday-Friday from 7am-2am. Trains arrive every 7 minutes and stop at 8 locations along the strip. For more information and exclusive discount tickets for SEMA Show attendees, please visit the Ground Transportation page.


    • Taxis

      With two taxi pick-up and drop-off locations at the SEMA Show, taking a taxi cab is a convenient option. Ideal for those looking for a direct ride from or to a specific location, taxis can be accessed at the East end of the Performance Pavilion, or in the Blue Lot on the East end of the Grand Lobby, adjacent to Central Hall.


    • Uber/Lyft

      Designated drop off/pick up locations will be available for Showgoers using Uber or Lyft to get to and from the LVCC.


    • Strip & Downtown Express (SDX)-

      If you're staying in Downtown Las Vegas or along the Strip, the public bus service is a viable option. The SDX runs daily from 9am-12:30 am and includes 18 different stops. Visit for details.


    • Walking

      If you're staying at a hotel property that is in close proximity to the LVCC, you can save time and money by walking to the SEMA Show. Visit for details on the nearly dozen hotels that make walking a great option.


    • Driving

      Limited parking is available for a nominal fee in the Green and Gold Lot for those driving their own vehicles to the SEMA Show. Since SEMA Ignited is taking place in the Gold Lot on Friday, parking will only be available in the Green Lot on that day.


    • Airport Shuttle

      Affordable shuttle service to McCarran International Airport will be available Thurs., 7am-6:30pm and Fri. 7am-5pm. Airport shuttles pick up at North Hall Door 10 and the East end of the Performance Pavilion. One-way trip cost is $10/pp, cash only.


Once you arrive at the SEMA Show, it's time to hit the floor. For most, that means walking! While you may not be able to avoid spending time on your feet, there are strategies and tips that may make it a bit easier.


    • SEMA Show Mobile App

      The SEMA Show mobile app offers directions from one location to another, making it quick and easy to find an exhibitor's booth. It also includes features such as exhibitor lists, seminar schedules and more.


    • Printed Map

      This oversized, single sheet of paper shows attendees where they are in relation to key features and attractions at the Show. It also features a detailed floorplan with booth numbers to help them find specific exhibitors. Printed maps are contained inside the 2017 SEMA Show Directory, the SEMA Show Pocket Guide, and at information kiosks throughout the convention center.


    • Show Directory

      Found in the November issue of SEMA News, the 420 page 2017 SEMA Show Directory is filled with Show-related features and listings, making it a great resource to help prepare for the upcoming Show as well as to reference afterwards.


    • SEMA Show Pocket Guide

      : Available at information kiosks throughout the convention center, the pocket guide is a handy tool to carry around during the Show. Use it to quickly look up exhibitors, obtain details about hotel shuttles, special events, seminars, and more.


    • Online Floorplan

      The online floorplan give detailed information to help prepare for the SEMA Show. Because it is online, there are interactive tools that you can click on to make searching quick and easy. View the floorplan online.


    • Show Daily

      Available each morning of the Show, the SEMA Show Daily is our onsite publication that recaps the previous day's activities as well as keeps you updated on each days happenings.


Whether it's your first time attending the SEMA Show or you're a seasoned veteran, there are a number of tips and tricks to help make your time more successful. With four busy days doing business in Las Vegas, here are recommendations:


    • Register early

      Domestic buyers who register before October 13, 2017 will have their badge mailed in advance of the Show. International buyers who register before September 15, 2017 will have their badge mailed in advance of the Show. Take advantage of the extra time on the Show floor by already having your badge in hand when you arrive.


    • Visit the New Products Showcase

      Located on the bridge between the Central and South Halls, the Showcase features 2,500+ new and innovative products in a single location. Opening at 8am each morning of the Show, the showcase is a great place to start your day.


    • Attend the New Products Buyer Happy Hour

      Visiting the New Products Showcase at the end of the day is a great option as well. The New Products Buyer Happy Hour allows buyers to leisurely peruse the products, network with colleagues and relax before dinner. The event takes place Tuesday-Thursday, 4-5:30pm on the skybridge between the Central and South Halls.


    • Use a Scanner in the New Products Showcase

      Buyers and media have access to scanners that can be used to select products in the showcase. In return, users receive a personalized list of products that are of interest.


    • Attend an education session

      Over 50 free education sessions are available to Showgoers throughout the week. Learn from the best of the best on best business practices. Find the full list of sessions offered here.


    • Visit the First Time & Featured Exhibitor Areas:

      While the sectionalized floorplan makes it easy for buyers to focus on their market segments, the First-Time & Featured Exhibitor areas include exhibitors from a variety of segments. Savvy buyers will be sure visit the four First Time & Featured Exhibitor Areas: The Westgate Hotel, east end of Upper South Hall, the Racing Annex and the Performance Pavilion (just outside the south halls). Find out which companies are exhibiting in each area by visiting the online floorplan.


    • Visit SEMA Central

      Located in the Grand lobby, SEMA Central is the ideal place to learn about the benefits of becoming a SEMA member, how the SEMA Garage can help businesses and what the SEMA Data Co-op can do for you.


    • Stay for Friday

      SEMA Show credentials provide access to the SEMA Show for all four days of the Show – from Tuesday, Oct. 31 to Friday, Nov. 3. Take advantage of the entire week and increase productivity by meeting with exhibitors all week long.


    • Go to SEMA Ignited

       Showgoers get free access into SEMA Ignited, the official SEMA Show after party, taking place Fri. Nov. 3, 3-10pm in the Gold Lot. The night includes hundreds of vehicles, drifting demos by Formula Drift, food, and the culmination of the SEMA Battle of the Builders.


    • Visit the West Coast Customs Experience

      Get hands on training from Ryan Friedlinghaus and the West Coast Customs team at the WCC Experience, located in the Performance Pavilion.


    • Visit Ford Out Front

      Located just outside the Central Hall, Ford Out Front showcases exciting demonstrations by top drivers such as Ken Block, Vaughn Gittin Jr., Jack Roush Jr. and Justin Pawlak, and more.


    • Take a shortcut through the Toyo Tire Treadpass

      When on the east end of South or Central Halls, be sure to use the Toyo Tire Treadpass. The route will be the fastest, most convenient way to get between the two halls.


    • Take the SEMA Show Shuttle Loop:

      Give your feet a break and take the SEMA Show Shuttle Loop to get from one end of the convention center to the other. Details here.


    • Check out OPTIMA Street Car Alley

      When walking from the Westgate (where hundreds of manufacturers will be exhibiting and dozens of special events will be taking place) to the convention center, allow time to visit OPTIMA Alley, where you will find a collection of amazing vehicles from this year's Optima Batteries' Ultimate Street Car Invitations.


    • Visit the SHELL Display of Cars

      Located just outside the Central Hall, visit the SHELL display of cars to see a number of vehicles from iconic builders and industry celebrities.


    • Take advantage of the SEMA Members Lounge

      SEMA members, TIA members and Hall of Fame members can access the Members Lounge, located in North Hall room N251, upstairs from the Grand Lobby for a place to relax, have a quick meeting or a grab lunch.


    • Consider the SEMA Member Buyers Reward Program:

      SEMA Members who are buyers can benefit from expedited taxi lines and reserved seating at select events. Details here.


    • Participate in Social Media

      Follow SEMA's official social media accounts to stay up to date on Show happenings and use the hashtag #SEMA2017.


    • Utilize the FedEx Business Center

       Located near the Grand Lobby, the FedEx Business Center is an onsite resource for office/print needs. (Note: credentialed media have exclusive access to complimentary business services in the Nitto Tire Media Center, Room S220.)


    • Stay Hydrated/Plan Your Meals

      Plan your meals and stay hydrated. The dry climate can take a toll on you when on your feet for eight hours a day. Many Showgoers like to use humidifiers in their hotel rooms.


    • Bring Business Cards

      Lots of connections are made during the week, don't forget to bring plenty of business cards!


    • Wear comfortable shoes

      Wear comfortable shoes, bring multiple pairs and break them in before arriving to the Show. You'll be on your feet most of the day, so make sure you're prepared!


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