Vehicle Technology: Performance Branding and Design Forum: Cars and Car Culture, powered by ETTN (TBS3)

November 1, 2017 - 1:00pm - 2:30pm
Las Vegas Convention Center, Upper North Hall, N258

Presented by: John Waraniak, SEMA

Advanced vehicle technologies are changing how cars are designed, developed, customized, sold, serviced, shared and owned. We are witnessing one of the most fundamental shifts in the history of the automotive industry. New vehicle technologies from ADAS to autonomy are driving this shift and it’s being shaped by demographic, regulatory, social and environmental pressures. Cars and trucks will grow smarter and cooler with connected vehicle systems, high-efficiency engines, increased safety performance and vehicle electrification. People will continue to love cars and the individual freedom and mobility they provide; however, the car and the world around it will look a lot different by 2025.This Forum will bring together brand leaders and design experts from both inside and outside the specialty-equipment industry to offer valuable insights, ideas and examples to help members create their own successful branding and design strategies as the industry evolves with new competition, new players, partners, and startups from next-generation accelerators and incubators like Techstars Mobility.


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