Business Technology: Powerful Sales and Marketing Techs To Increase Sales (BT2)

November 1, 2017 - 11:15am - 12:15pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Gene Marks, The Marks Group

Social media... payments...building communities...
customer experience... customer relationship management. These are only a few of the major trends that are having a significant impact on how we do business, generate leads, sell and service our customers.

It’s not just Google, Microsoft and Apple who are leading the wave. It’s Facebook, LinkedIn, Twitter. It’s
about the right kind of e-mail marketing. Using video to connect to your prospects. Taking advantage of
new voice, chat and text tools to generate leads. Using mobile tools for search, payment and relationship building. And a few tried and true sales processes that never go away.

And of course there’s the explosive growth of cloud based technologies, lead by Customer Relationship
Management. How are you touching your customers? Your prospects? How are you making sure nothing
falls through the cracks? What workflows have you created to make sure customers never leave? How
are smart toy retailers leveraging the latest services, applications, devices and processes to maximize their