Social Media: Building a Sustainable Social Media Strategy (SM1)

October 31, 2017 - 1:00pm - 2:00pm
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Jennifer Cario, SugarSpun Marketing

Do you feel like social media marketing is a constant game of running in circles trying to keep up with the latest marketing fad without ever REALLY feeling like you're getting ahead? You're not alone. In this session, SugarSpun Marketing's Jennifer Cario will help guide you through a realistic understanding of which areas of your business can best be impacted through social media efforts, as well as helping you understanding where to invest your valuable time and resources.

This session will take you step by step through the process of identifying relevant business goals, breaking them down into social media tactics, and then choosing the best social media channels to place your focus on. Stop worrying about what channels you need to be on and gain the confidence to invest your time and efforts wisely. We'll tackle:

* The three areas of business best impacted by social media
* How to build social media campaigns rooted in existing business goals
* What micro-goals are and why they are essential for both planning and measurement
* Looking past social media fads to find tactics that will work for YOU
* How to decide which social media channels are worth your time and effort

Attendees at this session will also receive a step-by-step workbook file designed to help guide them through the process of brainstorming appropriate business goals and using them to develop a sustainable social media strategy.