SEMA Data Co-op: Product Data ROI: A Business Case for Data Management (SDC2)

October 30, 2017 - 1:00pm - 2:00pm
Las Vegas Convention Center, Upper North Hall, N261

During this engaging one-hour presentation, the SEMA Data Co-op will outline why building and maintaining standards compliant, quality product data is crucial for Manufacturers in today’s electronic marketplace.  Sure it makes sense, but this session goes a step further, and talks in real numbers about how to achieve ROI from your data department. 
You cannot afford the lack of a quality data set, that your customers rely on, making your brand invisible to more and more potential sales. The flow of data has gone way beyond the simple load sheet of 10 years ago. Today, data powers virtually every business system and flows through retail chain stores and websites as well as marketplaces such as eBay, Amazon, Wal-Mart and many more. Well over 50% of potential buyers of specialty auto parts report using the internet for research before they buy. No data, no results, no sales.

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