Business Management: Real Stopping Power: Using MAP and Resale Price Policies to Control Online and Other Discounting (BM1)

October 30, 2017 - 10:00am - 11:00am
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Eugene F. Zelek, Jr., Freeborn & Peters LLP

The continuing growth of online sales has caused corrosive price competition among traditional resellers in the automotive aftermarket and those with a lower cost of doing business.  This leads to resale price erosion that puts brand value, customer service and reseller viability all at risk.  In fact, manufacturers are often called upon to “do something” by resellers under increasing pressure.  Whether new to this area or looking to improve a current program, various approaches that realistically can be taken in the United States and Canada to prevent or manage this situation will be discussed, along with the best-in-class alternatives, developments and trends.