sema show

Women Driven: Women in Leadership Roundtable, powered by SBN (WD2)

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When: 
November 1, 2017 - 2:30pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N262

Women Only: There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day business, the challenges they encounter. A recent study from the Reuters Foundation identified the top 5 issues confronting women at work to be:
1. Work-life balance
2. Equal pay
3. Harassment
4. Career opportunities
5. Children and career
Join a diverse panel of expert women professionals for a candid conversation on the workplace.

Powered by: SEMA Businesswoman's Network

SBN

SEMA - Maximize Your Membership: Product Development (SEMA4)

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When: 
November 1, 2017 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N263C

Presented by: Mike Spagnola, SEMA

Each year, SEMA members introduce thousands of cutting-edge tools and accessories designed to add enjoyment to vehicle ownership. While some have universal fitments, many have model-specific applications that require significantly more research and development. Learn about the SEMA resources that support your product development process. 

Powered by: Specialty Equipment Market Association

SEMA

Vehicle Accessorization: Uncover the Secrets of Sales Success, powered by PRO (VA1)

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When: 
November 1, 2017 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Ellen McKoy, EMK Marketing; BJ Leanse, Go Rhino/Big Country; Kevin McGowan, Auto Trim Restyling; Bill North, Katzkin Leather; Ed Woods, Parkway Ford

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game—learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit, sell to a retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader.

Powered by: Professional Restylers Organization

Brew Talks: It's Five O' Clock Somewhere (CV2)

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When: 
November 1, 2017 - 4:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Jeff Allen, SkidMarks

Buy a beer, pull up a seat, and join host Jeff Allen of SkidMarks as he has an entertaining conversation with personalities from  automotive, music, and the business world. Learn what makes these successful people tick and what fuels their passion. Cash Bar.


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Social Media: How to convert your fans into sales (SM4)

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When: 
November 2, 2017 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Corey Perlman, eBootCamp.com

Social media networks are incredible resources for businesses looking to promote their brands online. If you want to create a successful social strategy, you should familiarize yourself with how each network runs, the kinds of audiences you can reach on that network and how your business can best use each platform. A panel of experts will discuss the most popular social media platforms to help you market your business better.

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Vehicle Accessorization: Five Key Trends to Boost a Restyling Shop’s Business, powered by PRO (VA2)

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When: 
November 2, 2017 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Josh Poulson, Auto Additions; Joey Johnston, Tops & Trends; Dino Perfetti, Automotive Concepts

Get dialed into the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session.

Powered by: Professional Restylers Organization

PRO

Builders: Hot Rod Builder's Panel, powered by HRIA (BD2)

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When: 
November 2, 2017 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Rick Love, Vintage Air

Are TV builds a reality? What does it take to be a successful vehicle builder? How do you differentiate yourself? How do you grow your reputation as a top-tier builder? What are the pitfalls? Who do you partner with? Get answers to these questions and more from some of the industries most respected builders.

Powered by: Hot Rod Industry Alliance

HRIA

Social Media: Create Killer Content Using Images and Video (SM5)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Corey Perlman, eBootCamp.com

Social media has evolved into a multimedia communication tool. Learn best practices on how to easily transform your static content into shareable images and video.

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Business Management: Don't be a Meeting Hack (BM4)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Robert Coakley, Upgrade Performance, Inc.; Stuart Chant, Upgrade Performance, Inc.

Industry Trends: Who are your customers? (TR5)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Gavin Knapp, SEMA

SEMA Market Research helps you better understand  the overall consumer base and profiles of six specialty-equipment buyer types to help you target product and marketing decisions.


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